Born in Semarang, 12 September 1970, he served as Commercial Director in PT Sanghiang Perkasa (KALBE Nutritionals) since June 2021. Currently, he served as Managing Director PT Sanghiang Perkasa since February 2022, along with more than 27 years’ experience in marketing and sales. He earned Bachelor of Chemical Engineering from Institut Teknologi Sepuluh November (ITS) Surabaya in 1993, Master of Management from Institute Pengembangan Manajemen Indonesia (IPMI) and Master of Business Administration from Monash University in 2003 and London Business School Executive Leadership Program in 2020. He started his professional career in 1994 at PT Unilever Indonesia with his last position as Senior Brand Manager Lipton. In 2004, he served as Associate Director NPD & Marketing Service at PT Meadjohnson Indonesia. His journey continued as Associate Vice President Affordable & Family Nutrition in 2004-2007 at PT Nestle Indonesia. He also served as GM Sales & Marketing at automotive company PT Goodyear Indonesia in 2007-2008. Along 2008-2021, he served at PT Frisian Flag Indonesia with his last position as Business Unit Director – Specialized Nutrition.